About Us

35 Years and Counting

Jeff Walker left quite the legacy in the music industry, and it all started in April of 1980. It was that year that Walker took his experience and a leap of faith and formed The AristoMedia Group. He integrated the word “aristocrat” into the company’s name to communicate his vision of a company that prided itself on upholding the highest standards of excellence. The AristoMedia Group continues to uphold these standards as it grows, leaning on the foundations built by Walker and using them to expand to new heights that would make its founder proud.

The initial success of AristoMedia as an independent publicity firm (branded now as Aristo PR), prompted Walker to expand his business into video promotion in 1983. His foresight and willingness to embrace this new format was a key move in the development of both his company and the music video market in Nashville. Through the company’s video promotion branch, AristoMedia played an integral role in launching the careers of some of Nashville’s biggest names, including Shania Twain, Keith Urban, Alan Jackson, Toby Keith, and Sugarland. The company also incorporated Christian artists into their roster, providing publicity and video promotion for prominent acts such as Michael W. Smith, Third Day, Point of Grace, and Relient K.

Walker made his next major expansion in 1991, founding Marco Promotions. The division name was chosen as a reference to the Italian radio inventor, Guglielmo Marconi, and the branch was created specifically for radio promotion operations. Over the past seventeen years, Marco Promotions has played a significant role in garnering national and regional hit records for artists including Garth Brooks, Taylor Swift, Gretchen Wilson, The Dixie Chicks, and Trisha Yearwood.

His company continued its growth in the ‘90s, with Walker forming The Goodland Group in 1994 and Jeff Walker & Associates (JW&A) in 1995. The Goodland Group was set up to provide video duplication services, while JW&A focuses on international and domestic consulting within the music industry.

As the music industry evolved, so did The AristoMedia Group. Rapid technological advances and corporate consolidation inspired further company expansion and growth. Walker realized that there was a virtually untapped market for dance club promotion, so he created Marco Club Connection in 2004 to increase exposure for clients with dance-oriented material. The company had already seen previous success with their involvement in videos like “Achy Breaky Heart” and “Save a Horse (Ride a Cowboy),” so the transition was a logical move. The following year, Walker created a digital and new media department called AristoDigital, which helps provide clients with a well-rounded digital presence. Both recent ventures continue to thrive in an otherwise unpredictable industry.

Walker certainly had his finger on the pulse of the international country market. Since 2005, AristoMedia has been responsible for hosting and coordinating the CMA Music Festival’s Global Events, which brings top international talent to Nashville. For many of the artists, it’s the first time they’ve ever been to Music City. Walker cited this involvement in the global community as one of his most prideful ventures throughout his time in the industry.

In 2009, AristoMedia developed its DownCast service to distribute broadcast-quality video content and a variety of other materials to a network of nearly 10,000 outlets through its own dedicated server.

In an industry turned practically upside down, it is proof that the philosophy and diversity of The AristoMedia Group has led to an enviable position in Nashville. Its success in publicity, marketing, video and radio promotion, consulting, event coordination, new media relations, and dance club promotions has created a truly unique reputation in the music business.

This perpetual multi-tasking only means more opportunities for the company in the future. “Necessity is the mother of invention,” Walker always said in his typical easygoing fashion. “As long as we remember that content is king and continue to provide professional niche market media services, the future looks bright.”

True to his word, the future looks very bright for The AristoMedia Group.

  • AristoPR

    Launched in 1980, AristoPR provides personalized marketing and publicity services that exceed clients’ expectations.

  • AristoDigtal

    Launched in 2006, AristoDigital’s philosophy is to leverage creativity and technical ability to design and implement effective marketing campaigns.

  • AristoVideo

    Launched in 1984, AristoVideo creates a visual marketing strategy that can maximize music video exposure.

  • Marco Promotions

    Launched in 1991, Marco Promotions specializes in securing airplay in primary, secondary, and tertiary markets throughout the United States.

  • Marco Club Connection

    Launched in 2004, Marco Club Connection specializes in dance club marketing and promotion.

  • Jeff Walker & Associates

    Formed in 1995, Jeff Walker & Associates (JW&A) serves as the consulting arm of The AristoMedia Group, focusing on consulting within the music industry.

Key Dates

1980: Our Formation

Aristo Music Associates formed, primarily as press/PR entity

1984: Music Video Marketing

Expanded to include Country music video promotion department (AristoVideo)

1989: AristoMedia Is Born

Branding changed to AristoMedia; expanded into Christian market by offering Christian music video promotion services

1991: Marco Music Group

Established the Marco Music Group and its promotion division, Marco Promotions (secondary radio promotion)

1994: The Goodland Group

Formed The Goodland Group, a division of AristoMedia

1995: JW&A Begins Consulting

Formed Jeff Walker & Associates

2000: 20 Year Anniversary

Celebrated The AristoMedia Group’s 30-year anniversary

2003: Walkerbout Music

Re-launched Walkerbout Music, the publishing arm of The AristoMedia Group

2004: Marco Club Connection

Established Marco Club Connection, the dance venue promotion division of Marco Promotions

2005: Formation of Global Events

Created and hosted the first Aristo Global Showcase, an international artist showcase held each year during CMA Music Festival week in downtown Nashville, Tenn.

2006: AristoWorks & AristoVision

Launched AristoWorks (digital and new media), branded Christian video services division as AristoVision

2006: AristoMedia Wins Accolades

Recognized for third consecutive year by Music Row Magazine as Nashville’s “Best Independent Publicity Company.”

2007: GMV Nashville

Launch of GMV Nashville, an online record label offering digital downloads of classic and contemporary Country artists.

2007: AristoPR

Re-branded AristoPR as a separate entity.

2009: DownCast Service Launch

In partnership with Travis Television Productions, co-developed the DownCast service, a video content and electronic press kit distribution service.

2009: Quarterly Global Newsletter

Developed Quarterly Global Newsletter, which is sent both to domestic and international media and music industry executives.

2010: 30-Year Anniversary

Celebrated The AristoMedia Group’s 30-year anniversary

2011: JW&A Expansion

Expanded JW&A to international and project management.

2013: Tertiary and Internet Radio Promotion

Launched Marco Promotion’s Tertiary and Internet Radio Promotion Service.

2015: 35-Year Anniversary

Celebrated The AristoMedia Group’s 35-year anniversary.


Over 100 years of combined entertainment marketing experience

  • Matt Watkins

    VP of Marketing and Operations

    Matt Watkins is a native of Brentwood, TN, and serves as the VP of Marketing and Operations. 

  • Christy Walker-Watkins

    VP of Publicity

    Christy Walker-Watkins is the VP of Publicity at Aristo PR, the press and publicity division of The AristoMedia Group.

  • Rick Kelly

    VP of Radio Marketing

    Born and raised in Nashville, TN, Rick Kelly serves as The AristoMedia Group’s VP of Radio Marketing.

  • Jeff Walker

    CEO / Founder

    Jeff Walker, CEO/Founder of the AristoMedia Group, is a music industry veteran who knows what change is all about.

  • Craig Bann

    Executive VP

    A native of Rockford, IL, a town just outside of Chicago, Craig Bann has settled in comfortably in Nashville, now serving as Executive VP of the company.

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