35 Years and Counting
Jeff Walker left quite the legacy in the music industry, and it all started in April of 1980. It was that year that Walker took his experience and a leap of faith and formed The AristoMedia Group. He integrated the word “aristocrat” into the company’s name to communicate his vision of a company that prided itself on upholding the highest standards of excellence. The AristoMedia Group continues to uphold these standards as it grows, leaning on the foundations built by Walker and using them to expand to new heights that would make its founder proud.
The initial success of AristoMedia as an independent publicity firm (branded now as Aristo PR), prompted Walker to expand his business into video promotion in 1983. His foresight and willingness to embrace this new format was a key move in the development of both his company and the music video market in Nashville. Through the company’s video promotion branch, AristoMedia played an integral role in launching the careers of some of Nashville’s biggest names, including Shania Twain, Keith Urban, Alan Jackson, Toby Keith, and Sugarland. The company also incorporated Christian artists into their roster, providing publicity and video promotion for prominent acts such as Michael W. Smith, Third Day, Point of Grace, and Relient K.
Walker made his next major expansion in 1991, founding Marco Promotions. The division name was chosen as a reference to the Italian radio inventor, Guglielmo Marconi, and the branch was created specifically for radio promotion operations. Over the past seventeen years, Marco Promotions has played a significant role in garnering national and regional hit records for artists including Garth Brooks, Taylor Swift, Gretchen Wilson, The Dixie Chicks, and Trisha Yearwood.
His company continued its growth in the ‘90s, with Walker forming The Goodland Group in 1994 and Jeff Walker & Associates (JW&A) in 1995. The Goodland Group was set up to provide video duplication services, while JW&A focuses on international and domestic consulting within the music industry.
As the music industry evolved, so did The AristoMedia Group. Rapid technological advances and corporate consolidation inspired further company expansion and growth. Walker realized that there was a virtually untapped market for dance club promotion, so he created Marco Club Connection in 2004 to increase exposure for clients with dance-oriented material. The company had already seen previous success with their involvement in videos like “Achy Breaky Heart” and “Save a Horse (Ride a Cowboy),” so the transition was a logical move. The following year, Walker created a digital and new media department called AristoWorks, which helps provide clients with a well-rounded digital presence. Both recent ventures continue to thrive in an otherwise unpredictable industry.
Walker certainly had his finger on the pulse of the international country market. Since 2005, AristoMedia has been responsible for hosting and coordinating the CMA Music Festival’s Global Events, which brings top international talent to Nashville. For many of the artists, it’s the first time they’ve ever been to Music City. Walker cited this involvement in the global community as one of his most prideful ventures throughout his time in the industry.
In 2009, AristoMedia developed its DownCast service to distribute broadcast-quality video content and a variety of other materials to a network of nearly 10,000 outlets through its own dedicated server.
In an industry turned practically upside down, it is proof that the philosophy and diversity of The AristoMedia Group has led to an enviable position in Nashville. Its success in publicity, marketing, video and radio promotion, consulting, event coordination, new media relations, and dance club promotions has created a truly unique reputation in the music business.
This perpetual multi-tasking only means more opportunities for the company in the future. “Necessity is the mother of invention,” Walker always said in his typical easygoing fashion. “As long as we remember that content is king and continue to provide professional niche market media services, the future looks bright.”
True to his word, the future looks very bright for The AristoMedia Group.
Launched in 1980, AristoPR provides personalized marketing and publicity services that exceed clients’ expectations.
Launched in 2006, AristoWorks’ digital philosophy is to leverage creativity and technical ability to design and implement effective marketing campaigns.
Launched in 1984, AristoVideo creates a visual marketing strategy that can maximize music video exposure.
Launched in 1991, Marco Promotions specializes in securing airplay in primary, secondary, and tertiary markets throughout the United States.
Marco Club Connection
Launched in 2004, Marco Club Connection specializes in dance club marketing and promotion.
Jeff Walker & Associates
Formed in 1995, Jeff Walker & Associates (JW&A) serves as the consulting arm of The AristoMedia Group, focusing on consulting within the music industry.
Over 100 years of combined entertainment marketing experience
VP of Marketing and OperationsMatt Watkins is a native of Brentwood, TN, and serves as the VP of Marketing and Operations.
VP of PublicityChristy Walker-Watkins is the VP of Publicity at Aristo PR, the press and publicity division of The AristoMedia Group.
VP of Radio MarketingBorn and raised in Nashville, TN, Rick Kelly serves as The AristoMedia Group’s VP of Radio Marketing.
CEO / FounderJeff Walker, CEO/Founder of the AristoMedia Group, is a music industry veteran who knows what change is all about.
Executive VPA native of Rockford, IL, a town just outside of Chicago, Craig Bann has settled in comfortably in Nashville, now serving as Executive VP of the company.