Author Archives Staff

INDUSTRY VETERAN ROB BECKHAM TO RECEIVE 2016 SWAN AWARD

b10dc7bf7031bb2cb8ba23e5_850x568

Rob Beckham – Download Image

INDUSTRY VETERAN ROB BECKHAM TO RECEIVE 2016 SWAN AWARD
Reba McEntire To Headline 54th Annual Swan Ball, set for June 4, 2016

(Nashville, Tenn. – March 30, 2016) The 2016 Swan Ball in Nashville has announced music industry executive and philanthropist Rob Beckham as the recipient of its prestigious 2016 Swan Award.  Beckham, a partner at WME and the co-head of the agency’s Nashville office, will be presented with the award at the 54th Annual Swan Ball, set for June 4, 2016.

Presented annually since 1969 at Nashville’s famed Swan Ball, The Swan Award is bestowed upon individuals distinguished in the arts or by their dedicated service to humanity. Beckham joins a stellar list of previous recipients, including: Martha Rivers Ingram, Bill Ivey, Mrs. Ann Hendricks Bass, The Frist Family, Ann and Monroe Carell, Mrs. Teresa Heinz, Gerald and Florence Van de Kemp, Mr. Kip Forbes, The Honorable Walter H. Annenberg, Dr. Armand Hammer, The Duncan Phillips Family, Mrs. Carroll Petrie, and Veronica Hearst, among others.

Beckham has dedicated nearly three decades to the arts through his work in the music industry, and he is responsible for guiding the careers of many successful artists and providing mentorship to numerous colleagues.  He was promoted to his current role, co-head of WME’s Nashville office, in 2011. Under Beckham’s innovative leadership, WME’s Country Music department has flourished at an unprecedented rate.  In 2015 alone, WME clients captured 10 of 11 ACM Awards Academy of Country Music’s ACM Awards, 7 of 11 Country Music Association CMA Awards and had more #1 singles on theBillboard Country Radio Chart than any other agency.  Billboard dubbed Beckham a “Nashville Power Player” and Variety Magazine named him one of the industry’s top touring agents. He is a three-time nominee for the prestigious CMA SRO Award for Talent Agent of the Year and won the award in 2014.

In addition to his work at WME, Beckham is also active in the community.  He currently serves on the Board of Directors for the Country Music Association, the TJ Martell Foundation and Make-A-Wish for Middle Tennessee.  In 2014, he was named TJ Martell Ambassador of the Year and was honored by the Nashville Association of Talent Directors at its annual gala. In 2015, he edged out other Music Row executives to raise the most money for the Leukemia and Lymphoma Society’s Pie in Your Face Challenge.  He regularly donates his time speaking at events and participating in fundraisers for various local and national charities.  A native of Montana, Rob now lives in Brentwood, Tennessee with his wife, Melissa, and his daughter, Ella.

About The 2016 Entertainment: Reba McEntire was recently announced as the headline entertainer for Swan Ball 2016.   Multi-media entertainment mogul and mom, Reba McEntire has become a household name with a successful career that spans across music, television, film, theater and retail. As one of the most successful female recording artists in history, she has sold more than 56 million albums worldwide and scored 35 #1 singles. Her most recent release on Nash Icon Records, LOVE SOMEBODY, debuted at #1 on the Billboard Country Albums and the lead single “Going Out Like That” scored the biggest single sales debut of her career. The Country Music Hall of Fame member has won 15 American Music Awards; 13 ACM Awards; 9 People’s Choice Awards; 7 CMA Awards; 2 GRAMMY Awards; an ACM Career Achievement Honor and the National Artistic Achievement Award from the U.S. Congress. She recently joined forces with superstar friends Kix Brooks and Ronnie Dunn to kick off a one-of-a-kind Country music residency REBA, BROOKS & DUNN: Together in Vegas at The Colosseum at Caesars Palace. The acclaimed actress is also an entrepreneur with a flourishing lifestyle brand and beauty line.      

About The Swan Ball: Founded by Mrs. Jane Anderson Dudley and celebrating its 54th year, The Swan Ball is one of the nation’s oldest and most successful events. The fundraising efforts of the Swan Ball annually benefit Cheekwood, a nationally recognized destination renowned for its distinctive beauty, historical significance and excellence in art and horticulture.

About Cheekwood: Cheekwood, beneficiary of the Ball, is a 55-acre estate built by the Maxwell House Coffee fortune in Nashville, Tennessee, and one of the finest examples of an American Country Place Era Estate in the United States.  The Botanical Garden is a spectacular showcase of color and horticultural diversity. With 11 specialty display gardens and stunning natural landscapes, every season offers something new.   The Museum of Art has Collections of American and Contemporary Painting and Sculpture along with English and American Decorative Arts.  Visitors can enjoy year-round family-friendly activities for all ages.  For more information, please visit  http://www.cheekwood.org/.

 

SwanBallLogo

Swan Ball Logo

Download Image

Reba_McEntire_0563 RT

Reba McEntire

Download Image

  Staff   Apr 05, 2016   News   0 Comment   Read More

COUNTRY RADIO SEMINAR ANNOUNCES WINNERS OF FREE REGISTRATION FOR CRS 2017

(Nashville, Tenn. – March 21, 2016) – Country Radio Seminar officials have announced four winners to receive free registration to CRS 2017. Winners were chosen at random based on CRS 2016 participants who left feedback on the CRS mobile app during the 2016 seminar. This year’s winners are: Nate Chester (KTNN/Window Rock, AZ), Jim Graham (South GA Broadcasters – WBYZ/Baxley, GA), Shelly Marx (7 Mountains Media/Selinsgrove, PA) and Josh Michaels (KICKS 96 – WQLK/Richmond, IN)

CRS 2017 will be held February 22-24, 2017 at the Omni Hotel in downtown Nashville for the second year in a row. For more information, please visit http://www.CountryRadioSeminar.com.  You can also like CRS on Facebook and follow CRS on Twitter.

  Staff   Apr 05, 2016   News   0 Comment   Read More

VINTAGE “NUDIE SUITS” AND COUNTRY MUSIC ARTIFACTS ARE THE BACKDROP OF NEW BROADWAY VENUE, NUDIE’S HONKY TONK

$10-million-dollar establishment to start renovations this month and is expected to open this summer

(March 14, 2016 – Nashville, Tenn.) Johnny Cash Museum Founder, Bill Miller, is continuing the revitalization of downtown Nashville and is set to open a unique concept venue on Broadway, themed after world famous Country music tailor, Nudie Cohn. The three-floor, 12,000-square-foot venue,Nudie’s Honky Tonk will be decorated with priceless vintage “Nudie Suits,” including articles once belonging to stars ranging from Johnny Cash to Hank Williams, Sr. Venue walls will be lined with a collection of rare instruments and country music artifacts and memorabilia.

Throughout the venue, there will be three stages showcasing live music and several bars, one of which will be the longest bar in Nashville; well over 100 feet long. The honky-tonk will also have a full menu featuring Southern style comfort food.

Bill Miller commented about the concept, saying “Nudie Cohn is to country music what Edith Head and Bob Mackie are to Hollywood: legendary and definitive. His artistry went beyond the country genre. Everyone from Hank Williams, Sr. to Elton John and Bob Dylan to Johnny Cash wore Nudie. We will showcase his absolute mastery as the true king of rhinestone cowboy couture. Nudie’s Honky Tonk will be a shrine to country music history and will feature live music, food and drink in a fun, and energetic museum-quality setting.”

Cohn’s granddaughter Jamie Nudie added, “I’m thrilled to be working with Bill. My Grandparents would be so excited knowing their artistry will now be on display in Music City for so many people to enjoy! It’s been my mission and pleasure keeping the Nudie legacy alive. I have always said for years I want our younger generation to be educated on the Nudie story. Like Nudie they can come from nothing, work hard, be creative, and live their own version of the American Dream.”

Nudie Cohn was a Ukrainian-born American tailor. He designed decorative rhinestone-covered suits, known popularly as “Nudie Suits,” and other elaborate outfits for some of the most famous celebrities of his era, including Gene Autry, Johnny Cash, John Lennon, Elvis Presley, Robert Redford, Porter Wagnor, John Wayne and so many more. His suits were iconic.

Cohn was equally famous for his garishly decorated automobiles. Between 1950 and 1975 he customized 18 vehicles, mostly white Pontiac Bonneville convertibles, with silver-dollar-studded dashboards, pistol door handles and gearshifts, extended rear bumpers, and enormous longhorn steer horn hood ornaments. They were nicknamed “Nudie Mobiles”, and the nine surviving cars have become valued collector’s items. One of the “Nudie Mobiles,” Cohn’s personal Cadillac El Dorado, which is valued at $400,000, will be suspended on the honky-tonk’s interior entrance wall.

In addition to Nudie’s Honky Tonk, Miller owns and operates the Johnny Cash Museum, which is located at 119 Third Ave. Since opening on April 26, 2013, the museum has received widespread international attention. In March 2016, the museum revealed an expansion featuring new, interactive exhibit space. The Cash museum is roughly two blocks from the new venue.

“I’m big on Nashville,” Miller continues. “We’ve purchased two significant buildings on lower Broadway in 18 months. We’re not done with acquisitions. Nashville and the tourists who come here deserve more world-class establishments. There’s a bit of a void downtown, and we’re committed to helping fill that void.”

The $10-million-dollar establishment will start renovations this month and is expected to open this summer. Formerly known as the Lawrence Records Building, Nudie’s Honky Tonk is located at 409 Broadway, Nashville, Tenn. Bill Miller acquired the building in February 2016.

NudiesHonkyTonk_Small

Nudie’s Honky Tonk – Logo
Hi-Res

Nudie and Elvis Presley_Small

Many of Cohn’s designs became signature looks for their owners. Among his most famous creations was Elvis Presley’s $10,000 gold lamé suit, worn by the singer on the cover of his 50,000,000 Elvis Fans Can’t Be Wrong album. Pictured here: Nudie Cohn with Elvis
Hi-Res

NudieInCar_Small

Cohn was equally famous for his garishly decorated automobiles. Between 1950 and 1975 he customized 18 vehicles, mostly white Pontiac Bonneville convertibles, with silver-dollar-studded dashboards, pistol door handles and gearshifts, extended rear bumpers, and enormous longhorn steer horn hood ornaments. Pictured here: Nudie with one his classic decorated ‘Nudie Mobiles”
Hi-Res

  Staff   Apr 05, 2016   News   0 Comment   Read More

CRS 2016 SESSION STREAMING AND CONTENT NOW AVAILABLE AT WWW.COUNTRYRADIOSEMINAR.COM

(Nashville, Tenn. – March 8, 2016) – Panel handouts and sessions from Country Radio Seminar 2016 are now available for this year’s attendees to view and stream. All content can only be accessed through www.CountryRadioSeminar.com. This past year’s CRS convention took place Feb. 8-10, 2016 at the Omni Hotel in downtown Nashville, Tenn.

To stream panels from CRS 2016, please go to www.CountryRadioSeminar.com and login using the username and password created when registering for the 2016 seminar. Once logged in, audio and video materials can be found under the ‘Media’ tab.

Panel handouts, photos and videos do not require a login and are available for public viewing here.

For any technical issues or more information, please contact the CRS offices at 615-327-4487 or by emailing Ashley Silver at ashley@crb.org.

About Country Radio Seminar:  Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry. CRS 2017 will be held Feb. 22-24, 2017 in downtown Nashville, Tenn. For more information please visit http://www.CountryRadioSeminar.com. You can also like CRS on Facebook and follow CRS on Twitter.

CRS-2016-Logo

  Staff   Apr 05, 2016   News   0 Comment   Read More

Get To Know: Alina Tichacek – Digital Marketing Intern

IMG_4446Hello, everyone!

My name is Alina Tichacek, and I am super excited to be joining the AristoMedia team as a Digital Marketing Intern. I can’t wait to dig in and begin working with AristoMedia’s talented roster of clients, brainstorming new ways to help them stand out in the industry.

To say I love the music and entertainment industry would be an understatement. The arts have been a part of my life for as long as I can remember. One of my fondest memories growing up is of my mom and I belting out “Part of Your World” as we twirled around the house.

As my love for the arts grew, I began taking ballet and piano lessons, and as soon as I was old enough, I was joining all of the school bands and choirs, adding trumpet and voice lessons to my list of activities. Around the same time, I discovered a love for musical theater and was on stage every chance I could get. I had definitely caught the performing bug!

In high school, I began to discover a passion for another art form: writing. I began dabbling in creative writing and songwriting, and eventually found my stride in writing journalistic articles, blogs, and press releases. I’m definitely most content when I’ve got a pen in my hand, working on the latest story.

All of these interests eventually led me to study Music Business at Belmont University, with an emphasis in Entertainment Journalism and Public Relations. I’ve had the opportunity to explore these interests while interning at a lot of great companies, including Kore PR, TheCelebrityCafe.com, Propeller, and StudioNow.

Currently in my senior year of school, I’m anxious to get out into the real world and begin working full-time in the entertainment industry. My dream job would be in publicity and/or marketing, working with artists whose work I love.

But until graduation, I’m quite content getting my feet wet with AristoMedia. Here’s to a great internship!

 

  Staff   Sep 02, 2015   News   0 Comment   Read More

In Memoriam – Jeff Walker

We are deeply saddened by the sudden and heartbreaking loss of our founder, President, CEO, friend and fearless leader Jeff Walker. Jeff passed unexpectedly on Monday, August 24th shortly after returning from vacation with his family. He was an inspiration to us all and left a tremendous impact on everyone he met with his sharp business sense and quick wit. Jeff was a “glass half-full kind of guy,” and was well known and beloved in the Nashville music industry for his humor, his boundless energy and his tireless devotion to expanding the reach of Country Music. He was a servant-leader, and pushed everyone he worked with to constantly question the status quo and to bring new ideas to the table to remain competitive in this incredibly volatile industry. His door was always open for suggestions, and he was often found with a smile on his face sharing one of his uproarious puns. A long-time CMA and CRS board member, Jeff made a profound impact not only on all of us here at Aristo, but on the entire Country Music industry. To say he will be missed would be a tremendous understatement, and we will work to continue his legacy and strive to maintain the level of excellence he expected.

Jeff is survived by his father and stepmother, Bill and Jeanine Walker, his wife, Terri, his son Jonathan and his wife Tessa, and his daughter Christy Walker-Watkins and her husband Matt Watkins. He had two granddaughters, Elle and Lucy.

 

JeffWalker_Headshot

 

  Staff   Aug 27, 2015   News   0 Comment   Read More

“AMERICAN IDOL” TOP TEN FINALIST, DEXTER ROBERTS, RELEASES DEBUT SINGLE “DREAM ABOUT ME” TO COUNTRY RADIO

Roberts’ Debut EP, Dream About Me, Available on iTunes March 24

DRecard1

(Nashville, Tenn. – March 11, 2015) – “American Idol: Season 13” Top Ten finalist and First Launch Records artist, Dexter Roberts, will release his debut single, “Dream About Me,” to Country radio tomorrow, March 12, 2015.

“Dream About Me,” co-written by Roberts, Don Goodman, Brad Wolf and David Jones and produced by Grammy-nominated writer/producer Erik Nelson, was recorded at Eclipse Studio in Normal, Ill. The release marks Roberts’ radio debut and first release since finishing in seventh place overall on “American Idol: Season 13.”

Roberts commented on his radio debut, saying, “Writing this song was an amazing experience. I had the opportunity to write with songwriting legend Don Goodman and the production process was mind-blowing. Getting to watch this song come to fruition was a dream come true!”

Roberts will release his debut EP, Dream About Me, on March 24. Produced and co-written by Grammy-nominated writer/producer Erik Nelson, the four-track EP features three tracks co-written by Roberts with additional writer credits, including songwriting heavy-weight Don Goodman (“Ol’ Red” by Blake Shelton, “Feelins’” by Loretta Lynn and Conway Twitty, “Ring on Her Finger, Time on Her Hands” by Reba McEntire, “Angels Among Us” by Alabama).

Goodman commented of Roberts, “It’s a thrill to work with such an exciting young artist with a great voice and tremendous writing instincts.” 

Dream About Me Track Listing:

1. “This Day Is Gonna Be Good” (Dexter Roberts / Don Goodman / Brad Wolf)
2. “Who You Are” (Dexter Roberts / Ash Bowers / Neal Coty)
3. “Dream About Me” (Dexter Roberts / Don Goodman / Brad Wolf / David Jones / Erik Nelson)
4. “Heaven Is A Small Town” (Ash Bowers / Chuck Jones / Derek George)As a self-taught musician who plays guitar, bass, banjo, mandolin and keys, music has been a part of Roberts’ life since he was a toddler. At age 5, his grandparents bought Roberts his first instrument – a red plastic guitar. He instantly fell in love with the guitar and became determined to learn the craft. Roberts grew up working the family farm in Fayette, Ala. where he would spend his days and nights perfecting his craft and playing sold-out shows for the cattle he tended to while working the land. When Roberts learned that the “American Idol” bus was making a stop in nearby Tuscaloosa, Ala., he stood in line with thousands of hopefuls to try his luck on the famed show.After starting audition day off with two flat tires and borrowing the Roberts family’s “little blue car” (a worn-out Nissan) to get to the audition, he was determined to give the best performance of his life. Thousands of hopefuls showed up that day and ultimately only five would be asked to continue on in “American Idol: Season 13.” That day, not one, but two fellow competitors had instrument issues and Dexter gladly let both of them use his guitar to audition – ironically, all three of them would continue to the next round.Roberts, who quickly became a fan favorite after grabbing the attention of Country heavyweight and “American Idol” judge, Keith Urban, who called Roberts “the real deal,” has recently signed a recording contract with First Launch Records.For more information on Dexter Roberts, visit his official website at www.ImDexterRoberts.com and follow him on Instagram, Twitter and Facebook.

Dexter_Roberts_EP COVER with text
Dexter Roberts
Dream About Me EP Art
Hi-Res

  Staff   Mar 11, 2015   Blog, News   0 Comment   Read More

JON WOLFE’S NEW ALBUM, NATURAL MAN, NOW AVAILABLE FOR PRE-SALE

Natural Man Set to Release March 31

856dd99882c9c941133b8c0e_425x383
Jon Wolfe
Natural Man Album Artwork
Hi-res

(Nashville, Tenn. – March 3, 2015) – Country artist Jon Wolfe has made his new album, Natural Man, available for pre-sale today, March 3. Fans can now pre-purchase the album through Wolfe’s iTunes page, here.

With Natural Man set to officially release on March 31, the pre-sale will give fans an immediate download of the previously released “What Are You Doin’ Right Now” and current single, “Smile On Mine,” as well as a ‘complete the album’ option for fans who have already purchased one or both of the currently available tracks.

Natural Man, produced by Wolfe, Lex Lipsitz and Billy Decker and recorded at Nashville’sWestwood Studios and Ronnie’s Place, is a 13-track collection of songs that merge Wolfe’s signature traditional sound, influenced by some of Country music’s greatest legends, including George Strait, Garth Brooks, Clint Black and Dwight Yoakam, with an edgy, modern energy.

Natural Man Track Listing and Songwriters:

  1. If You’re Lonely Too (Jimmy Yeary / Ben Hayslip / Wyatt Durrette)
  2. That’s What I’m Talkin’ About (Tom Shapiro / Jacob Powell / Michael Carter)
  3. Smile On Mine (Dallas Davidson / Ben Hayslip / Rhett Akins)
  4. It Just Feels Right (Jon Pardi / Bart Butler / Jeremy Spillman)
  5. What Are You Doin’ Right Now (Ashley Gorley / Rodney Clawson / Wade Kirby)
  6. Don’t It Feel Good (Deric Ruttan / Jonathan Singleton)
  7. She Beats All I’ve Ever Seen (James Dean Hicks / Brett Jones / Jason Allen)
  8. Singin’ Thing (Jon Wolfe / Tim Johnson / James Dean Hicks)
  9. Natural Man (Brett Jones)
  10. Outrun Her Memory (Jayce Hein / Thomas Tillman / Stephen Pasch / Kim Tribble)
  11. I’m Doin’ Alright (Jon Wolfe / Billy Crain / Adrienne Follese)
  12. Married to Nothin’ (Casey Beathard / Kenneth Wright / Shane Minor)
  13. When I Get To Heaven (Pat Alger / Chris Cavanaugh)

Leadoff single, “Smile On Mine,” is now at Country radio and is available for download on iTunes,Amazon and other major digital retailers. With its catchy hook and foot-tapping melody, “Smile On Mine” tells the story of a budding romance on a first date.

A seasoned performer, Wolfe has opened for some of Country’s biggest stars and has played more than 400 live shows over the past four years. He has a busy 2015 tour schedule on the horizon with his Natural Man Album Release Tour to kick off in March. The tour is scheduled to make 22 stops across Texas and into Oklahoma, with notable pit stops in Austin, Helotes and Fort Worth, TX. For a full list of show dates for the Natural Man Album Release Tour, click here.

For more information on Jon Wolfe, visit his official website at www.JonWolfeCountry.com, and follow him on Instagram, Twitter and Facebook.

JW-SmileOnMine-iTunes
Jon Wolfe
“Smile On Mine” Single Artwork
Hi-res

JW-Photo1

Jon Wolfe
Photo Credit: Mason Dixon
Hi-res

  Staff   Mar 03, 2015   Blog, News   0 Comment   Read More

Country Radio Seminar 2015 Brings 4% Attendance Increase From Previous Year

(Nashville, Tenn. – March 2, 2015) – Country Radio Seminar 2015 came to an end on Friday, Feb. 27 with a 4% increase in attendance, compared to CRS 2014.

This is the sixth consecutive year the event has experienced a growth in attendee numbers.  A total of 2,424 full registrants (attendees, exhibitors, panelists and sponsors) attended this year’s event, which was held Feb. 25– 27 at the Nashville Convention Center. In 2014, the total number of full registrants was 2,335.

The three-day event kicked off with an announcement filled opening ceremony, including revelation that CRS 2016 will relocate to the Omni Hotel in Nashville, Tenn.  In addition, Country music superstars Garth Brooks andTrisha Yearwood made a surprise appearance and announced this year’s Country Radio Hall of Fame inductees in both the Radio and On-Air categories. As previously announced, the inductees are Joel Raab, Sammy George and Mike Kennedy. The inductees in the On-Air category are Randy Carroll (KAJA/San Antonio, TX) and Karen Dalessandro (WMIL/Milwaukee, Wis.).

The seminar continued with thought-provoking panels, countless valuable networking opportunities, prominent speakers, research presentations and intimate performances from some of today’s biggest stars and emerging artists.

With a combined number of 27 panels, sessions and educational presentations, the agenda was packed full of items that focused on many different areas of the Country radio industry. Notable panels included, “The Power of the Connected Car,” “Direct From The Consumer Electronics Show: Coolest Gadgets & Gizmos for 2015,” “Social Media Bootcamp, Track 1: How To Speak In Your Brand’s Voice and Get Content Shared” and “Social Media Bootcamp, Track 2: Finding & Engaging Your Consumers In Real-Time.”  This year’s CRS also included an appearance from featured speaker Keith Urban at the event, “Being Present,” and Lady Antebellum was featured panelists on “How 3 Become 1: Lady Antebellum.”

For a full list of panels and events that occurred, visit www.CountryRadioSeminar.com.

Visit www.CountryRadioSeminar.com for more information. Like CRS on Facebook and follow CRS on Twitter. (Hashtag #CRS2016).

Photo highlights are below:

*click for hi-res images*
Lady A
Opening day of CRS 2015. Pictured from left to right are: Lady Antebellum(Dave Haywood, Charles Kelley and Hillary Scott), Trisha Yearwood, Garth Brooks, Todd Wagner and Bill Mayne (CRS Executive Director). Photo Credit: Sara Kauss
Opry
The Grand Ole Opry returned to CRS on Feb. 25 with an amazing line-up of performers. Pictured left to right are: (Front) – Bill Mayne (CRS Executive Director), Mo Pitney, Mickey Guyton, Lee Brice, Raelynn, James Young(Eli Young Band), Chris Thompson (Eli Young Band) and Charlie Morgan(CRB Board President); (Back) – Steve Buchanan (President/Grand Ole Opry), Bill Cody, Chase Bryant, Jon Jones (Eli Young Band), Eli Young(Eli Young Band) and Pete Fisher (GM/Grand Ole Opry). Photo Credit: Sara Kauss

NewFaces

Country Radio Seminar’s annual New Faces of Country Music Show closed out CRS 2015 on Feb. 27. Performers pictured from left to right are: Cole Swindell, Frankie Ballard, Maddie & Tae, Eric Paslay and Sam Hunt. Photo Credit: Shea Wright
  Staff   Mar 02, 2015   Blog, News   0 Comment   Read More

Edison Research Presents Study At CRS 2015

Research Suggests Country Fans Are “Morning People,” So What Do They Want In Mornings?

(Nashville, Tenn – Feb. 26, 2015) – While morning listening has always been a stronghold of Country radio and most other formats, broadcasters are in danger of starting the morning at a disadvantage, according to new information from Edison Research and the Country Radio Broadcasters. Only 36% of those who describe themselves as frequent Country listeners have a radio in their bedroom, compared to 59% who have a television instead.

Edison Research released findings of an extensive research study at Country Radio Seminar 2015 on Feb. 26 at the Nashville Convention Center in downtown Nashville, Tenn. Edison’s Larry Rosin and Megan Lazovick presented the study on morning habits and media usage of more than 1,500 respondents.

“Our presentation has fascinating data about those first moments in a person’s day – everything from what they do while still laying in bed to what they do while sitting at work. ” says Rosin. “Radio needs to make sure it stays competitive in those first moments of the day and adjust its strategy if necessary to do so.”

Rosin said the technology used in respondents’ bedrooms clearly indicated that radio has a “hardware problem.” “How can you win the hardware battle? What could we do to get radios in people’s bedrooms?”

The study tracked respondents’ activities throughout the morning. Choosing from a list of over 60 items, the average respondent said he/she did one-third of the activities listed between the hours of 5 a.m. and 10 a.m. Lazovick showed videos from in-home morning qualitative interviews and stressed how busy the lives of Country listeners are.

Regarding the impact of this year’s research study by Edison, CRS Executive Director Bill Mayne says, “Without question, this year’s Edison study will drive conversation and thought on morning radio listening. I find the takeaways that programmers look for are ‘content and software issues’. The sneak peek I have had into the results seem to indicate that we have more of a ‘hardware’ issue to consider, as the landscape of listener habits have changed. It’s revealing to think that people now check email and social media before brushing their teeth. The pattern of behavior ‘getting off to work and school’ definitely runs at a different pace today.”

Rosin suggested morning programs should “provide hints and ideas for making mornings simpler and more efficient. One way is to stop providing information your listeners don’t care about or use radio for any more, like traffic.”

Respondent data indicated the peak hour for respondents in the car to be between 7-8 a.m.

Rosin suggested programmers might consider adjusting the morning clock. “People are in their cars,  yet we do these staccato breaks. We are talking to people at the one place they have the most access to the station-changing button and we create radio that is designed for tuneouts. Then they get to work and go into at-work modality where they are less likely to tune out and we create ‘no tuneout’ clocks.”

The new study is the latest in a series of acclaimed Edison/CRS research presentations. Edison surveyed more than 1,500 listeners about their morning habits and media usage, as well as conducting dozens of one-on-one interviews in three different markets. The result is a groundbreaking look at listeners’ needs, habits and media usage, broken down in half-hour increments.

The 2015 CRS research presentation delves into major issues such as in-car usage, radio ownership, the need for service elements and favorite morning show topics and features, but also into the small details of listeners’ morning routines. Broadcasters have always asked their morning talent to focus on the “typical” listener’s lifestyle; this study gives them more information than ever with which to do that.

Edison is a leader in research to the radio and audio business, both at the station and group owner level and with its industry-wide studies. “In the past, we’ve delved into in-car and at-work listening,” says Edison president Larry Rosin. “We’re very excited that CRS has made it possible to offer the same level of insight about mornings.”

“Our thanks to Edison Media Research for opening a window to morning lifestyle and radio habits,” says Joel Raab, chairman of the CRB research committee. “Our attendees are now better armed for battle in the increasingly competitive morning space.”

To register for CRS 2015, please visit www.crb.org or contact the CRS offices today. The current registration rate for the three-day event is $599.

About Edison Research: Edison Research conducts survey research and provides strategic information to a broad array of clients including Activision, AMC Theatres, Disney, Dolby, Google, MTV, Samsung, Siemens, Time Warner, Yahoo!, The Voice of America and Zenithmedia. Edison Research works with many of the largest American radio ownership groups including Entercom, Emmis, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia and Europe. Edison Research is the sole provider of election exit poll data for the six major news organizations: ABC, CBS, CNN, Fox, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

About Country Radio Seminar:  Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. CRS 2015 will be held Feb. 25-27, 2015. Visit www.CountryRadioSeminar.com for more information. Like CRS on Facebook and follow CRS on Twitter (Hashtag #CRS2015).

Edison Logo
Edison Research Logo
Download Logo

CRS 2015 Logo
Country Radio Seminar 2015 Logo
Download Logo

  Staff   Feb 26, 2015   Blog, News   0 Comment   Read More