Club Promotion

With a nationwide database including over 185 venues and world-renowned dance instructors, Club Connection has the ability to reach over 200,000 club patrons per weekend. In our extensive 12-week marketing blitzes, we directly market music to over 2 million club goers. Ranging from product distribution to full marketing and promotion campaigns, Club Connection has the resources to meet your needs.

In today's rapidly evolving and increasingly fragmented media environment, club promotion offers a unique channel that capitalizes on new opportunities to reach your audience. In the early 90's songs like "Achy Breaky Heart" and "Boot Scootin' Boogie," proved that country artists can be launched out of the dance clubs. The recent success of songs like "Save a Horse, Ride a Cowboy" confirms that club promotions are a valuable component in a music marketing campaign.

Promotion and Marketing Programs

Our flexible programs include, but are not limited to:

• Marketing material distribution and promotion to clubs in the top 100 DMA Markets, top 100 Country Sound Scan Markets and Texas Markets
• Marketing material distribution and promotion to clubs surrounding Music Row and R&R Indicator radio stations.
• Album Street Date promotions
• Single introductory promotions and e-mail campaigns
• Full service radio and club song promotion in partnership with Marco Promotions

Our services include one-on-one communication with our participating clubs to ensure quality promotions and accurate feedback. Through questionnaires and e-mail and phone solicitation Club Connection can provide detailed progress and tracking reports to keep our clients up-to-date.