DownCast is a powerful distribution network that can reach upwards of 10,000 contacts, including radio, television, national and regional video programs, newspapers, trade publications, celebrity and entertainment shows, wire services, closed-circuit partners, international outlets and a full range of online destinations. Downcast is an innovative, easy-to-use tool that provides on-demand access to unique broadcast-quality video content, digital photos, audio clips and press materials, all housed on a secure, password-protected server.
Video content (EPK’s, interviews, behind-the-scenes, concert footage, b-roll, etc.) are uploaded in a variety of high-quality formats to the DownCast Server. Targeted media outlets are then alerted to the new contact via email blasts. Recipients receive advance notification of pending DownCast releases, followed by the actual e-blast that contains their link and login info to download content. Unique, user specific login info provides protected, on-demand access to the files.
With DownCast, media outlets have access to high quality videos, photos and press materials that can be integrated with their own original editorial content. In fact, we encourage the use of DownCast materials to create a unique lifestyle segment, profile piece, album review or feature story. Artist or label contact information is always included for outlets wishing to submit additional interview or media requests.