Country radio remains the choice of millions of American listeners — even in our world of rapidly growing choices. How can Country radio distinguish itself by being relevant?
What do radio listeners want to hear when your talent cracks the mic? Is it live? Is it local? Is it community service? Is it continuous music?
When listeners choose between all of the delivery systems available today, including broadcast radio, streaming services, subscription models, and all the other technologies available: what motivates the decision? Are we their companion by choice, by curation, by convenience, or by default?
This year’s study will answer these questions. As always, Edison’s cameras are there when consumers make their decisions, and their national survey quantifies what listeners want today.
“At a time when there are more delivery systems available for content, this study truly breaks ground in determining the consumers’ primary content desires and especially why they choose radio for that specific content delivery daily across America” said Edison President Larry Rosin.
The new study is the latest in a series of acclaimed Edison/CRS research presentations. Edison surveyed more than 1,500 listeners about their content preferences and conducted dozens of one-on-one interviews in three different markets.
“From my perspective, this year’s study will drill down on what matters between the songs; what content is most relevant to Country listeners. There will be many takeaways to help guide programmers and marketers,” said Joel Raab, CRS Research Committee Chair.
Country Radio Seminar will be held Monday, February 8, 2016 through Wednesday, February 10, 2016 at the luxurious Omni Nashville, in the heart of downtown Nashville. Register to attend Country Radio Seminar today by visiting www.CountryRadioSeminar.com or by calling the CRS offices at 615-327-4487.
About Country Radio Seminar: Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. Country Radio Seminar 2016 is set for Feb. 8-10, 2016 at the Omni Hotel. Visit www.CountryRadioSeminar.com for more information. Like CRS on Facebook and follow CRS on Twitter (Hashtag #CRS2016).
About Edison Research: Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, ESPN, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, SiriusXM, Sonos, Sony, St. Jude Children’s Research Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.