How Radio Can Keep Winning The “Ear Wars”

  Matt Watkins   Feb 24, 2016   News   0 Comment

“Fear Of Missing Out” Is Key In Edison Research 2016 Presentation

(Nashville, Tenn. – Feb. 2, 2016) With so much competition from other forms of audio, radio’s top competitive advantage is its urgency. Broadcasters have a unique ability to capitalize on their listeners’ “fear of missing out.”

That’s the lead finding of “Ear Wars,” Edison Research’s 2016 Country radio research presentation, set to be unveiled Feb. 9 at 10 a.m. at Country Radio Seminar in Nashville by Edison’s Larry Rosin and Megan Lazovick. The survey answers key questions for broadcasters in 2016 such as “why radio” and “what matters”?

Continuing Edison’s tradition of presenting major surveys for country radio at CRS, the researchers surveyed more than 1,500 listeners and conducted one-on-one interviews of listeners and broadcasters in three markets. Legendary stations whose listeners and staffers are spotlighted in this year’s presentation are WXTU Philadelphia, WIVK Knoxville, and WTHI (Hi 99) Terre Haute, Ind.

The survey begins with the finding that even users of other types of audio, such as Internet-only radio and Sirius XM, still enthusiastically listen to radio, specifically as a way of staying connected. But that’s only a starting point.

“This presentation will walk programmers through every element of their programming day with an eye toward instilling ‘Fear of Missing Out’ into everything they do, from music to air talent content to other engagement, community involvement, and even your marketing,” says Edison President Larry Rosin.

“Without a doubt, our 2016 presentation will be the one most loaded with things that broadcasters can take back to their market,” says Rosin. “Programmers should make sure they don’t miss out as well.”

About Country Radio Seminar:
Country Radio Seminar is an annual convention designed to educate and promote the exchange of ideas and business practices in the Country music industry, with specific emphasis on issues relevant to Country radio. Country Radio Seminar 2016 is set for Feb. 8-10, 2016 at the Omni Hotel. To register for the three-day event, visit www.CountryRadioSeminar.com today. Visit www.CountryRadioSeminar.com for more information. Like CRS on Facebook and follow CRS on Twitter (Hashtag #CRS2016).

About Edison Research:
Edison Research conducts survey research and provides strategic information to a broad array of clients, including Activision, AMC Theatres, Disney, Dolby Laboratories, Google, Gulf News, the U.S. International Broadcasting Bureau, Pandora, Samsung, Siemens, Sony, St. Jude Children’s Hospital, Time Warner and Yahoo. Edison Research works with many of the largest American radio ownership groups, including Bonneville, Emmis, Entercom, CBS Radio and Radio One. Another specialty for Edison is its work for media companies throughout the world, conducting research in North America, South America, Africa, Asia, and Europe. Edison Research is the sole provider of election exit poll data for the National Election Pool comprised of ABC, CBS, CNN, FOX, NBC and the Associated Press. Edison is also the leading provider of consumer exit polling and has conducted face-to-face research in almost every imaginable venue.

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