CRICKET PARTNERS WITH COUNTRY MUSIC ARTIST ADAM GREGORY ON MULTI-PLATFORM PROMOTIONAL PARTNERSHIP
Exclusive Ringtones, In-Store Events and Interview Contest Brings Fans Behind-the-Scenes of Life as a Touring Musician
(Nashville, TN - October 6, 2008) Cricket Communications, Inc., a leading provider of unlimited wireless services, has partnered with Big Machine/No Strings Attached/Midas Records country artist Adam Gregory for a multi-platform promotion.
The partnership will include in-store appearances at Cricket retail locations, exclusive mobile content including custom ringback tones and interviews, and cross-promotion of Gregory's fall club tour dates with partner radio stations nationwide.
Gregory will visit 22 Cricket markets through the end of the year. He will appear in Cricket stores in each city to meet fans, sign autographs and preview advance music from his forthcoming debut album in the United States. Fans will have the chance to win concert tickets and custom Cricket merchandise.
Several lucky fans at each store will have the opportunity to interview Gregory and learn about his life as a touring artist. Fan interviews from each market will be posted on the local Cricket micro-site, Gregory's website and the 'C.A.G.E.' (Cricket Adam Gregory Experience) microsite featuring interview videos, photos, information on the exclusive ringback tones and more. Gregory will select the best interview at the end of his tour, and the winner will receive a trip to a 2009 Adam Gregory concert and exclusive behind-the-scenes access to life on the road with country music's newest rising star.
"I am so honored to be partnering with such an innovative mobile provider like Cricket," said Adam Gregory. "They are giving my fans a glimpse into what life is like on the road. This has always been a dream of mine, and it's exciting for me to be able to share that with my fans and hopefully inspire other future musicians."
Gregory will be making in-store appearances at Cricket locations in the following markets as part of his fall 2008 tour:
Tuesday 10/7: Boise, ID
Wednesday 10/8: Spokane, WA
Friday 10/10: Portland, OR
Saturday 10/25: Greensboro, NC
Wednesday 10/29: Raleigh, NC
Friday 10/31: Tucson, AZ
Monday 11/10 Nashville, TN
Tuesday 11/11 Nashville, TN
Saturday 11/15: Lexington, KY
Wednesday 11/19: Louisville, KY
Tuesday 11/25: College Station, TX
Friday 11/28: Denver, CO
Saturday 11/29: Ogden, UT
Tuesday 12/9: Syracuse, NY
Wednesday 12/10: Rochester, NY
Thursday 12/11: Buffalo, NY
Friday 12/12: Dayton, OH
Tuesday 12/16: Cincinnati, OH
Friday 12/19: St. Louis, MO
Saturday 12/20: Kansas City, MO
** Dates are subject to change
Cricket customers will have access to custom ringback tone versions of Gregory's single "Crazy Days" and his new single "What It Takes" through Cricket's Mobile Web service. "What It Takes" will be delivered to country radio stations October 9, and will begin going for adds on October 27.
"This is a great opportunity for Cricket to bring extra value to our customers, beyond affordable unlimited wireless service. Exclusive ringback tones and behind-the-scenes access with an emerging artist like Adam Gregory are a great way for our customers to get to know this rising star and learn more about what being a musician is really like," said Larry Atwell, director of data services for Cricket.
Cricket is a simple, affordable wireless service offering consumers and local businesses a flat-rate unlimited service over the latest technology, high quality, all-digital CDMA2000 1X and 1xEV-DO wireless network. Designed for customers whose basic and advanced wireless needs have not been met by traditional communications companies, Cricket is the pioneer of unlimited services with no long-term commitments or credit checks required. Cricket offers customers access to a variety of the latest devices and feature-rich mobile applications such as unlimited text, instant and picture messaging, Mobile Web, popular games, ringtones and wallpapers. For more information on Cricket, visit www.mycricket.com. Cricket services are offered by Leap Wireless International, Inc., headquartered in San Diego, Calif. For more information on Leap, visit www.leapwireless.com.
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About Adam Gregory:
Twenty-three year old Adam Gregory is a native of Edmonton, Alberta, Canada. After signing his first record deal with Sony Music Canada at age 13, he scored several Top Ten hits and Gold records in his native country before permanently relocating to Nashville in 2007. Gregory toured with the likes of Keith Urban, Alan Jackson and Lonestar earlier in his career, and was nominated for a CMA Global Country Artist award in 2005. He recently played the Grand Ole Opry for the first time in August 2008, and again the following month in September.
Gregory sped up the U.S. charts earlier this year with his first stateside single, "Crazy Days," which broke into the Top 30. Now signed to Big Machine/No Strings Attached/Midas Records, Gregory's follow-up single, "What It Takes," is scheduled to be shipped to radio October 9th and will go for adds October 27th. His debut album is scheduled for release in early 2009.