Deborah Allen

Deborah Allen is one of those rare artists who forged their own path to success and ended up building a world-class career in the process. An extraordinarily talented singer, songwriter, producer and performer, Deborah’s unique abilities as an artist may be matched only by her enthusiasm and creativity as an individual. It is that formidable combination of spirit and talent that keeps the Grammy nominated entertainer in demand. With her latest album, Hear Me Now, Deborah Allen’s music remains as smart, witty and sexy as ever.

Deborah Allen brought AristoWorks on board to drive traffic and ultimately garner entries to her Amazing Graceland Contest. The entry process involved having people submit stories of what Graceland meant to them on a personal level.  The winner was chosen by Deborah to win a flight for two alongside a VIP experience at Graceland during Elvis Week 2012 in Memphis, TN. We had 17.5k valid entries and over 1 million captured impressions over the contests 2-month lifespan.

Campaign Highlights:

  • The contest micro-site we built received over 82K unique visitors throughout the promotion.
  • Received placement on a number of channels, including online contest listings, popular travel websites, country music blogs, and Elvis Presley blogs.
  • Through all available social media channels we coordinated a consistent series of posts related to the contest including deadline reminders, sharing of entries, retweets of thankful participants and fun facts about Graceland.

 

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