Publicity . Marketing . Promotion
Years of working with the media and the music industry have provided the staff of Jeff Walker & Associates with the expertise to consult on many aspects of the music and entertainment industry. From the initial consultations to after-event summaries, Jeff Walker & Associates provides input and support for any short or long term marketing project, including:
From designing a complete media strategy to incorporating the integral advertising elements of an existing marketing plan, the staff of Jeff Walker & Associates offers guidance to achieve media goals.
The advertising branch of Jeff Walker & Associates focuses on developing retail sales initiatives and coordinating advertising spots on behalf of the client.
The company's relationship with music video broadcasters nationwide enables us to develop the most effective advertising campaigns . Working closely with the label and client, each advertising campaign and corresponding promotion is designed to meet the specific objectives of the client. Options include using a: 30 second spot produced by the record company and purchasing air time for specifically targeted outlets for a campaign life of 2-4 weeks.
Jeff Walker and Associates has successfully secured outlet advertising buys for such artists as Dixie Chicks, Keith Urban, Patti Loveless, Billy Ray Cyrus, Trace Adkins, Dierks Bentley, Kenny Rogers and Travis Tritt, among others.
It is best to customize the ad buy promotion on a market-by-market basis to utilize the strongest retailer in each market.
Below is a bullet-point outline and construction of a specific Ad Buy Campaign Promotion:
As part of this service, JW&A coordinates product give-aways in conjunction with the ad buys offering special promotional items to participating programs which are not customarily made available to the general public, such as autographed product and promotional items, etc.
Note: JW&A invoices for any expenses associated and incurred via the dub service. Jeff Walker & Associates invoices the gross amount of the agency billing and for any expenses associated with duplication services.
If a retail "added value" package is in the campaign...
Our special events services include:
The right people ... AristoMedia has the most up-to-date mailing list of who's who in the industry (including record labels, artist managers, A&R reps, producers, publishers, booking agents, independent promoters, studios, trade organizations, press and media) to ensure that the right people are aware of your special event.
Our staff will provide consultation and hands-on services to coordinate every aspect and detail of your special event. We can implement a promotion campaign tailor-made to announce your event to the music industry. Our services include:Jeff Walker and his staff have developed an extensive database of international contacts that cover a network of over 30 countries. With particular emphasis on print and Internet media contacts, we have solid relationships with the press in Australia, Canada, Scandinavia, Europe, Japan, United Kingdom, Ireland, South America and South East Asia. Also through relationships with agencies like the Canadian Country Music Association and the Australian Country Music Coalition, we have developed a specialized list of key industry executives in selected territories.
Jeff Walker has served as chair of the Country Music Association's Global Market Task Force and through that has developed an extensive network of international contacts. Walker has also served as a board member of the Australia-based Contemporary Country Music Coalition. He has also served as a Nashville media consultant for the Canadian Country Music Associates since 1994.
Recently, the staff of Jeff Walker and Associates worked with international acts like Ireland's Justin McGurk (winner of the 2005 "Search for a New Country Star" talent contest), award-winning Canadian recording artist Adam Gregory and the Australian "Telstra Road to Tamworth" winner Aleyce Simmonds in expanding their media presence in Nashville. In addition, they coordinated Nashville locations for the acclaimed Canadian trio The Wilkinsons' first reality television series for the CMT CANADA network.
International consulting represents a growing part of the services offered by Jeff Walker and Associates.