Jeff Walker & Associates – Consulting

Jeff Walker & Associates - consulting services

Jeff Walker & Associates (JW&A) offers more than 35 years of consulting experience in the Country music industry. It provides its clients with the critical input and practical consulting they need for almost any endeavor in the music business. From domestic business plan strategies to international touring to special event needs, Jeff Walker and his team have the firsthand experience to offer informative and straightforward answers to your questions. Whether you are a solo artist, full band or corporate industry client, we have the tools, relationships, and experience to make your campaign a success.

Artist Development

We conduct an assessment of artist and team, and we offer creative and strategic input on artist career opportunities and which markets to target. We put together timelines and milestones for artist’s projected growth.

Marketing Plan Development

Creation of Marketing/PR plans from scratch or analysis and update of existing materials.

Music Licensing

Assist in overseeing the process of digital/mechanical licenses both domestic and internationally based.

Special Events

With occasions such as artist showcases, red carpet events, film premieres, etc, we can advise you step-by-step to ensure a smooth execution of the event.

Staffing Support

Assist in building the team – artist manager, publisher, producer, booking agents, labels, etc.

Digital Distribution & Submissions

Submission to all major online retailers, online radio (last FM, Pandora, Live365, MusicSubmit as well as to All Music, SoundExchange, and Nielsen BDS to ensure placement and royalty collections).

Press Releases & Announcements

Distribution of news releases, media alerts, and e-cards to targeted outlets. Whether it’s two-dozen or two thousand, we target your key outlets to secure coverage.

Advertisement Buys

Secures advertising buys for regional and national promotions. As part of this service, our team coordinates product giveaways with the ad buys to offer special promotional items to the program which are not usually accessible to the general public, such as autographed items and promo-only pieces.


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